susan-elin solimani
Visual Identity
& Branding
The Brief:
Create a series of visuals for a sales campaign. The visuals can be whatever you feel like: posters, animation, Instagram reels, etc.
No need to consider the brand’s current identity, create something new! This includes logo, colour, typography, etc.
Create a series of visuals for a sales campaign. The visuals can be whatever you feel like: posters, animation, Instagram reels, etc.
No need to consider the brand’s current identity, create something new! This includes logo, colour, typography, etc.
The Outcome:
I created a poster and an animation for their EDM, promoting an in-store “Black Friday Sale.”
I created a poster and an animation for their EDM, promoting an in-store “Black Friday Sale.”
I also did a redesign of PHL’s current logo and visual identity. Focusing on the brand’s existing ‘About Us’ page and three separate product pages, the new visual language incorporates modernity and simplicity, with a minimalist approach and a selective colour palette.
Additionally, the new logo design mimics a chair, reflecting both the brand’s concept as a furniture store and its brand initials.