Info
(Recruitment task)
• Create a series of visuals for a sales campaign. The visuals can be: posters, animations, Instagram reels, etc.
• No need to consider the brand’s current identity, create something new! This includes logo, colour, typography, etc.
For this brief, I created a series of experimental visuals for PHL’s brand identity. I looked at its existing visual language and implemented redesigns to its current look.
• A poster and an accompanying animation for their EDM, promoting an in-store “Black Friday Sale.”
• A redesign of PHL’s existing ‘About Us’ page and three separate product pages. The new visual language incorporates modernity and simplicity, with a minimalist approach and a selective colour palette.
• A redesign of their logo. The new logo design resembles a chair, reflecting both the brand’s identity as a furniture store and its initials.