Info
(Internship)
At the end of my internship, I proactively developed a comprehensive set of brand guidelines.
The objective was to translate Garland’s core values: authenticity, slow media, and cultural custodianship, into a refreshed visual identity that honours its culturally diverse readership.
Garland’s mission is to amplify the voices, stories, and processes behind global craft-making. I designed a visual system that reflects the balance between the magazine's academic rigour and the imperfect nature of the handmade objects they feature. The aesthetic is intentionally minimalist and typography-focused, allowing the interface to recede so the stories can take centre stage.
While Garland has a global audience, its editorial focus is deeply rooted in the Indo-Pacific region. To reflect this, I built a vibrant, triadic colour palette, featuring Marigold, Spring Bud, and Electric Lavender, inspired by the region's rich floral environments. This vibrant system is grounded by a "Warm Paper" background and with its primary text set in “Deep Loam”, specifically chosen to reduce eye strain and encourage the "slow media" long-form reading experience that Garland values.